D. Scott Dowrey, President at Priority Plastics
Product packaging is often more crucial than we think. From ensuring the product’s safety to giving it an appealing look, packaging has a multi-faceted value—the reason why it is indispensable for the manufacturers to have the right packaging solutions for their products. It is in this context that Priority Plastics comes into the picture, envisioning to introduce technological innovations in the packaging industry and provide a wide array of products to the end-users catering to their dynamic needs. Priority Plastics was incepted 17-years ago, merging three plastic processors: an U.N.-rated tight-head manufacturer, a HDPE canisters manufacturer, and a PET and PVC clear-containers manufacturer. These individual companies served many markets and sectors, from industrial and high purity chemicals, nutraceutical and disinfecting wipes to snacks and candy at retail. Bringing together these companies provided a unique opportunity to invest in technologies in these diverse areas and bring in new equipment and enhance their manufacturing processes. This enabled them to improve employment opportunities and employee experiences around the new technologies on the one hand while being able to offer customers a large variety of quality product options to choose from, on the other. “We have developed a vision and a focus within our company that concentrates our priorities on our people and our products, with a key tie-in factor where the value proposition is created, and that is technology,” says Scott Dowrey, President at Priority Plastics.
Priority Plastics is in an explosive growth mode and is bringing new technologies and products to its already vast catalog of HDPE containers, PET containers, and PVC containers. Their U.N.-rated HDPE PriorityPour tight-heads (aka Jerry Cans) bring a superior container to market with a higher level of safety and security while now being cost-competitive. PriorityPour tight heads are very significant across different market sectors like chemicals, cleaning supplies, concentrates, and food flavorings. These are airtight, leak-proof containers that are built for the responsibility they carry and ensure complete product safety while shipping and during its shelf life. Additionally, with the Injection Stretch Blow Molding technology, Priority Plastics manufactures clear PET products suited for startups and small to mid-sized entrepreneurial businesses bringing their products to market. They have over 300 mold options for manufacturing PET containers in various shapes and styles, including wide-neck opening containers, large volume containers, and handle-wares, as well as capabilities to create packaging with more unique and innovative brand statements.
Our ISBM containers are lighter weighing than traditional HDPE containers and use a lower carbon footprint, delivering options that meet an organization’s sustainability goals.
We have developed a vision and a focus within our company that concentrates our priorities on our people and our products, with a key tie-in factor where the value proposition is created, and that is technology
To maintain an edge over the competition, Priority Plastics focuses on adopting new and advanced technologies that their employees are motivated to operate, bring new innovations to the market, and help their customers grow their businesses. They recently installed the Cyclone, the newest, high speed, four-cavity, automated processing technology in North America, which includes multilayer capabilities and high tech mold design for strength improvements in bottle manufacturing. The Cyclone manufactures the PriorityPour Eco, a multilayer container, creating sustainable, safer, and affordable alternatives in U.N.-rated products that have traditionally only been open-headed pails. This new equipment and the automation tasks associated with it bring in new technology that people want to work with as well. They have also upgraded their canister manufacturing technology and equipment to help their top customers meet the demand and exponential growth they are experiencing in wipes manufacturing. “Technology drives our decisions around our people, products and the priorities of our customers,” mentioned Scott.
Illustrating Priority Plastics’ success, Scott highlighted a client story where they could efficiently help the client replace an open-head pail with the PriorityPour tight-head container – a safer, more secure, and sustainable option. Here Priority Plastics was able to manufacture the tight-head utilizing the Cyclone and multilayer technology with postconsumer resin. The end product contributed to the client meeting their sustainability goals and ensured product safety and a shelf-presence to differentiate from the other brands, with no increase in packaging costs.
One of the key foundations and pillars to Priority Plastics’ success is their company culture. They have invested heavily to develop a people-centric culture within their organization to rally in service of people so that they grow together and enrich lives. The organization creates a culture where believing in the potential of its employees, recognition, and building trust develop empowerment. This enables them to manage their company better and achieve manifold growth in the market.
Today COVID-19 has impacted the economy heavily, changing the overall demand-supply ratio across the globe. However, Priority Plastics has witnessed exponential growth and expects to maximize its organic growth ahead. In addition, they are focusing on expanding geographically and exploring several acquisition strategies. Heightening their services further, they are keen on introducing their PriorityONE initiative to invest in and with strategic customers to partner and facilitate their success and growth throughout their journey, understanding their issues and needs, developing growth plans, and driving them to higher levels of business success.